In 2003, as part of a major strategic reorganisation of the company, the owners appointed Lars-Bo Christensen CEO and, in 2004, Lars-Bo bought into J.J. Stål A/S.
It was now time for the company to develop from traditional craftsman's enterprise to a more modern industrial firm. By August 2004, subsidiary J.J. Stainless SIA had already been established in Latvia. In 2007, a carbon steel department was added to the activities and, in 2008, the company bought into the carbon steel activities in the neighbouring company in Latvia. In February 2011, the two Latvian companies were merged and, at the same time, not without great deliberation, the entire company was renamed Jensen Metal.
Jensen Metal's total production space now amounts to 21,200 square metres, and the company has 290 employees who master numerous processes and considerable modern technology. However, in spite of the many changes, Lars-Bo is determined to maintain the traditional craftsman's expertise and pride.
The company in Denmark still supplies the ice cream industry, although it has developed into a service provider for a significant number of new industries. The key is our employees, their commitment and adaptability, and their ability to acquaint themselves with new things.